Share Your Passion by the Dozen

In honor of National Donut Day (yes, seriously, it is), here's a consumer-generated donut for your celebration.

Early this spring, Dunkin' Donuts ran a contest to Create Dunkin's Next Donut. For about three weeks you could go to the site and design, name and share your own creation. The company narrowed the 130,000 submissions down to a dozen. Those 12 creators got a trip to the Donut Bake-Off at Dunkin' Donuts University. And everyone else got to vote on the 12 creations.

Today they announced the winner: Toffee for your Coffee. It's a ring-shaped glazed sour cream donut with chopped Heath® bar topping. Almost as interesting as the winning donut itself (I'm partial to anything with Heath® bars as an essential ingredient) is the story of the winner, who talks about the positive role the brand has in his life. Donut creator Jeff, from Alabama, may not be Dunkin's next spokesperson, but they sure have a great new advocate for the brand. His story rings with passion and authenticity...it might even make you want to forego the granola or fruit smoothie for a day.