Gain & Mandy Moore -- Live from Chicago

The great scent of Gain detergent is such a great source of joy to the people who use it that many of them remember their first sniff, the moment they fell in love with Gain. It's true!

We were thrilled to work with the Gain brand and partner agencies on a contest and promotion that celebrates first sniff stories. Consumers shared their stories on the Gain site and then a winner was chosen--Stephanie from Chicago (yes, that's her on stage singing with Mandy). Her prize was a free, intimate concert with Mandy Moore (another passionate Gain user) in her town--at the new Lasalle Power Company.

So in addition to the 300+ fans who enjoyed the concert in person last night, we aired it live on Ilovegain.com, where we could engage Gain fans across the country with an entertaining, inspiring experience. In addition to singing songs off her new album, Amanda Leigh, she spoke at length about her own personal, genuine LOVE for Gain. 

(Check out the first sniff stories across the country!)