I admit it. I am a demanding consumer. But, aren't we all? We want everything better, faster, easier, and more personalized than ever before. We want to feel like we're important to the companies we do business with. But why is it that despite every marketing milestone and breakthrough many web experiences often fail to meet our expectations?

Blame company structure or budget or legacy systems or leadership or the weather. But the more you excuse it, the worse it gets.

I've made a career out of studying, advocating for, and creating customer experiences and sharing them with clients, in columns, speeches, a book, and now this blog.

So, forget the excuses. Here you'll find a consumer perspective on what works, what doesn't, who's getting it right, and who's still in the dark.

Straight-forward. Unfiltered. Customer fanaticism.




« Motrin Meets Moms on the OPEN Web | Main | Golden Globe Feeds Fans through Twitter »

November 21, 2008

Global E-commerce Summit ...Some Thoughts

I had the good fortune of meeting Gino Goossens, a journalist, during my recent travel abroad and we sat down for a chat about The Open Brand. We covered a variety of topics but mainly focused on opportunities (and obstacles) regarding the rise of e-commerce and social media. Here's the video link ...don't mind my bloodshot eyes...hey, it was Amsterdam! ; )

November 21, 2008 | Permalink | Bookmark

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834517ea569e201053616fc25970c

Listed below are links to weblogs that reference Global E-commerce Summit ...Some Thoughts:

Comments

Post a comment