Smart Car Takes on the Truth

Even if you haven't yet shopped for a smart car, it's hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand a collision, even at a low speed? Does it hold enough gas to get me outside the neighborhood?

Apparently someone's asking...In this playful online experience from Smart UK, all these doubtful questions (and more) are tossed right out there for consumers to see and answer--in a smart way that's quick, easy and fun.

Mostly, it's a video, a total sales video trying to convince you to buy the car. But, they've made it interesting in part by putting consumers' doubts right in front. They even have mouse trails of other consumers throughout the experience--so, for example, as you're trying to guess the biggest item in the scene that could possibly fit in the smart fortwo, you see the items other viewers have thought about (read: moused over) guessing.

Lately I've seen some creative and non-traditional approaches to selling cars (you have to try Saab's Turbo Gene Test), but I love what smart is doing to Engage consumers by hitting their concerns head-on (seriously, with a wrecking ball in the Safety section), and leaving them both fans and believers.