I admit it. I am a demanding consumer. But, aren't we all? We want everything better, faster, easier, and more personalized than ever before. We want to feel like we're important to the companies we do business with. But why is it that despite every marketing milestone and breakthrough many web experiences often fail to meet our expectations?

Blame company structure or budget or legacy systems or leadership or the weather. But the more you excuse it, the worse it gets.

I've made a career out of studying, advocating for, and creating customer experiences and sharing them with clients, in columns, speeches, a book, and now this blog.

So, forget the excuses. Here you'll find a consumer perspective on what works, what doesn't, who's getting it right, and who's still in the dark.

Straight-forward. Unfiltered. Customer fanaticism.




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June 08, 2008

Explore the Tag Galaxy

Tag_galaxy_summer2 For as many times as I see the word "explore" used as a call-to-action online, I have to say it's often an over-estimation of the available experience. But here's a site that is both engaging and networked and begs to be explored!

Checkout Tag Galaxy. It's a thesis project from a student at a university in Germany, created using Papervision3D and Flickr API. Type in a subject and it pulls images tagged (I assume, I don't actually see the tags) with that topic.

What I love is the playfulness of the experience. Use your mouse to spin the globe and look for an image that catches your eye. Click on it to see it up close.

What an inspirational technique that could be used so many different ways! (Imagine a tag galaxy for shoe shopping...or any topic you're passionate about!)

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Comments

Shoes, jeans, grills, cars…wouldn't it be great to have a tag galaxy as an aggregator to help you search & view things related to attributes? There seems to be a lot of potential for online retail. Of course, for this to work, the onus would be placed on the owners/ producers to label all images in a manner that would make this type of searching effective.

By simply adding auto-play functionality to rotate & maximize each photo, this could add an interactive element to all kinds of events (parties, holidays with the family, conferences, product launches). Imagine the fun in setting up your own mix (sort of like an iTunes playlist) or allowing others to control the rotation.

Posted by: brian | Jun 9, 2008 11:45:32 AM

let's do it!

Posted by: kelly | Jun 12, 2008 10:29:17 PM

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