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May 09, 2008
Countdown to iCitizen
We're burning the midnight oil here at Resource Interactive with less than 2 weeks until iCitizen, an intimate, invitation-only symposium for Resource clients.
Since our first gathering on this topic in 2006, we've continued to investigate the new consumer we refer to as an iCitizen--consumers empowered by the social web, personal brands who create, share and influence others using the digital tools of the web. And we have an amazing list of keynotes, panels and iTalks to inspire ideas and discussion that will help us understand how to reach and leverage iCitizens today and in the future.
- Supporting this year's theme of The OPEN Imperative, I'll be leading an iTalk about the implications of OPEN as a macro trend.
- Joseph Jaffe, author of Join the Conversation will share insights about how marketers need to adapt so they can stay relevant to consumers who are texting, Friending and Twittering their days away.
- Duncan Watts from Yahoo! Research will talk to us about the power of interacting with networks of people versus the elite few.
- Doc Searls, co-author of The Cluetrain Manifesto, will talk about the changes that have to take place in order for all these exciting ideas to come to life.
- And, of course, much, much more!
While the symposium itself will be limited attendance, with the help of my colleagues at Resource we'll be blogging and documenting thoughts, questions and ideas throughout the experience, so you can be in the loop. More on that soon!
May 9, 2008 in Innovative Experiences, O.P.E.N., Speaking Engagements | Permalink | Bookmark
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