Nike's Job of a Lifetime Makes for a Good Blog

I've visited Nikewomen's NFR (Nike Field Reporter) Blog several times in the last week, trying to really understand it. Hosted by Brittany Jones-Cooper ("your Nike Field Reporter") and supported by 24 NFR Correspondents, it looks like one of the most polished, yet seemingly authentic blogs I've seen from a brand.

Starring Brittany, a 21-year-old selected to run "all over the country to get the inside scoop on today's biggest sports stars," it reads like a blog and looks like a blog--well, looks a little better than most blogs, with nice, large pictures and videos. Frequent posts spanning from personal to product-oriented speak to the focused female athlete across half a dozen categories (events, athletes, music, training, diary and reviews).

It's only been up since the first of the year, but I look forward to following Brittany and her correspondents to see what inspiration (athletic motivation, product recs or otherwise) pours out of it. Maybe I'll even dust off my running shoes and join the fun.