Forget DVR! You've Got Hulu.com

By now, you've seen the headlines, maybe even checked out the recently-launched site -- www.hulu.com -- free premium TV content provided by a relatively new entity, jointly owned by NBC Universal and News Corp. Missed The Office? No worries, Hulu will let you watch the program a day after its airing and all you have to do is watch a very short ad. This is BETTER than skipping ads with a DVR because you don't have to watch hundreds of images blazing by. Maybe you missed the much publicized SNL skits featuring "Hillary" and "Obama" duking it out or Natalie Portman's hilarious and unexpected rap video. You don't have to feel out of touch or angry that your DVR can't "retro record" something you forgot to record. Instead, you can view a popular show at any time. It's ON-DEMAND! Just pull up the site and stream the video of your choosing from a pretty decent selection of TV shows AND movies. Amazing.

The interface is Apple-inspired -- simple, clean, easy to use. It's immersive in a big way. Made me want to stay for hours -- which is exactly the point! The one thing I wonder is why Hulu, Apple, Blockbuster and all the others still don't let consumers shop for movies by rating...?? What's so hard about that? Parents crave this especially for kids who aren't yet ready for all PG-13 movies, not to mention R.

Business Week's Matt Vella writes about Hulu in today's article (and quotes yours truly). Have a look and be ready to be ENGAGED.