Room & Board Showcases Customer Homes

In the age of the icitizen, we know that consumers put immense amounts of trust in each other's opinions. Brands have their place, but right now peer feedback rules. So consumer reviews are soaring in popularity and testimonials are making a comeback, mainly because they're just a lot more authentic than they used to be -- or at least they feel real.

So as a habitual remodeler and a fan of the retailer, I was intrigued to see what Room & Board is up to these days, with its Designs for Life campaign. More than a customer review or testimonial, what Room & Board has done is essentially write (and beautifully illustrate) a case study of one customer family. We learn a little bit about Derek and Nancy Parker--enough to make them interesting and relevant, but not distracting--and how they've integrated Room & Board furniture into their home. The experience tells a story about their life, their home, their family--and of course the great Room & Board furniture within it.

I know that this is one site I'll be returning to--to experience the other stories that are on their way (if only the shopping experience could be improved) plus I may just take them up on their offer to submit my own, although not sure the iPhone pics will cut it.