Geo-targeted Kodak Email Evokes Surprising Response

I typically tune it out. My kids typically end up going with friends or relatives. They have a ball and I'm relieved to miss it yet again. ; ) Do you have a guess? The Ohio State Fair. Love it or hate, we learn to live with the media blitz every August. I was surprised, however--speaking as someone who hasn't been to the fair yet this century--to get an email about it.

The thing is, the email was so well done, it actually made me think about going.

The subject line of this email from Kodak Gallery reads: Searching for Inspiration at the Ohio State Fair? Honestly, just the fact that they geo-targeted me in the subject line--a brand I already know and trust--was pretty powerful.

The gist of the message is to invite me to their display at the fair so I can learn more about things like photo-centric gifts  and even get my kids' pictures taken with "a variety of exciting, life-like settings" (that my kids may like).

The email itself serves as an invitation--a powerful one. It reads, "There's no need to wait in line. This pass allows you to skip to the front of the exhibit and be inspired immediately."

No waiting in line??? A fast pass at a state fair??? Wonder if it also gets me to the head of the line for an elephant ear.