Gap Eases the Change of Season

While I've been receiving get-ready-for-spring emails since the middle of January (Old Navy, January 16, "Spring's Coolest Swimwear for Baby" to be exact), I have to say it's still pretty tough to imagine light-weight clothes and rain gear, especially at a time like this where some of us are digging out from a couple days of snowfall.

Let's face it. Retailers have a tough job figuring out how to motivate shoppers with holiday hangovers and accompanying bloated credit cards. Which is why Gap's latest effort to bridge the seasons with its "wear now, wear later" page for women is noteworthy (despite the CEO shake-up). The page shows a grid of 6 winter looks that, when you roll over them, transform to spring styles. The premise is why wait to wear spring styles when you can layer them up and enjoy them now. The feature even has a short little caption to describe the over-arching trend, for both seasons.

Once you roll-over the "now" picture and get "later" look, you also get the option to shop either one.

This really works for me. Even though I can't yet part with my turtlenecks, I'm thinking about tees, shorts, and  dresses. Or, maybe it's just that spring break is only  30 days away? Could it be that I'm counting the days? Brrrrrr.  :)