I admit it. I am a demanding consumer. But, aren't we all? We want everything better, faster, easier, and more personalized than ever before. We want to feel like we're important to the companies we do business with. But why is it that despite every marketing milestone and breakthrough many web experiences often fail to meet our expectations?

Blame company structure or budget or legacy systems or leadership or the weather. But the more you excuse it, the worse it gets.

I've made a career out of studying, advocating for, and creating customer experiences and sharing them with clients, in columns, speeches, a book, and now this blog.

So, forget the excuses. Here you'll find a consumer perspective on what works, what doesn't, who's getting it right, and who's still in the dark.

Straight-forward. Unfiltered. Customer fanaticism.




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January 16, 2007

Amazon Steps into Shoe Business with Endless.com

Endless Is it me or are marketers starting to catch on to women's undying, uncomparable, unquenchable love of shoes?

After Zappos looked like it was all alone out there, Piperlime showed up and now Amazon delivered Endless.

Like I needed one more reason to shop for shoes after my kids go to bed. Well, Endless gave me 6:

  • Free overnight shipping
  • Free return shipping
  • Numerous product views and close-ups
  • Intuitive narrow-by options
  • Price range slider tool
  • "Hundreds of brands, thousands of options"

Only problem is I can't get excited about winter  boots anymore and it's just too soon to dream about spring open-toes.

January 16, 2007 in Retail, Site Launches | Permalink | Bookmark

Comments

The retail shoe industry is one where very many customers still like to make their purchase the old fashion way – buying from a retail brick and mortar.

Posted by: Independent Shoe Retailer | Feb 6, 2007 2:59:45 PM

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