Introducing...The Power of One. Billion.

Lately it's been an absolute whirlwind here--exciting new engagements, flattering recognition and, in just two days, our first client symposium, iCitizen. We'll spend two days discussing this new breed of consumers who publish their own voice on the web and review others, who form not just communities but tight-knit tribes, and who expect not just to talk to companies but to impact and influence them.

While this is an invitation-only symposium, I want to make sure you know about the stars of the show. They've got books or online venues of their own where you can follow their stories.

Editor-in-Chief of Wired magazine Chris Anderson gets us started with a keynote address on his recent book, The Long Tail: Why the Future of Business is Selling Less of More.

Steven Berlin Johnson, author of Everything Bad is Good for You: How Today's Culture is Actually Making Us Smarter will take the second keynote addressing the question of how marketers keep up with the iCitizen's demand for what's next.

The late-morning panel on Digital Populism features Avon Lady Birdie Jaworski, Giff Constable of Electric Sheep, Derek Lomas, and David Cooperstein of Gather.com.

Performance artist and renowned blogger Ze Frank will keep our brains working over lunch as he discusses the behaviors and attitudes of the iCitizen's social revolution that marketers need to care about.

Next I'll embark on one of the first public discussions about Open Branding, the topic of our upcoming book about consumers' elevated expectations for being involved in companies' products and brands.

We'll conclude the day (at least the academic part!) with a panel about Customer-Brand Co-Creation, hearing from some of our clients and our friend and founder and CEO of Bazaarvoice Brett Hurt.

And that's just Day 1!

Day 2 resumes at our headquarters as we move from inspiration to application, and join a larger group of Resource associates to talk about how to bring the ideas and learnings back home. Stay tuned...I'll share some of the highlights.