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August 21, 2006
Westin Conjures Up Meditation Online
I love when web sites add sensory elements. Sometimes that means a great way to add sound to a site or using imagery, language and/or movement to invoke sensory feelings.
So I applaud Westin for trying to help us understand how great the experience of their hotels is by illustrating "This is how it should feel." And I applaud them for considering the emotional and sensory aspects of the consideration on where to stay on vacation. But I'm just wondering if the Flash Zen garden and coi pond screensaver are really the right executions.
I also think it's great that Westin is pointing out how wonderful it is that they have smoke-free rooms, but all the Flash just feels like a lot of drama (and message-loading time) to convey the feeling of staying at a Westin.
By the time I finished placing the rocks in my Zen garden I forgot all about actually making a reservation.
August 21, 2006 in Innovative Experiences | Permalink | Bookmark
Comments
Maybe it is right!
Posted by: mbt shoes | Apr 6, 2010 10:43:07 PM
