Not Much to "Experience" at Infiniti.com

Once I make a car purchase, I don't spend a lot of time on auto sites unless I have a warranty or service inquiry. But when I saw an online ad for Infiniti.com I decided to go ahead and check it out--in part because now I'm the proud owner of an Infiniti (it was an amazingly good dealer experience), and in part because the language on the ad reads, "Designed to outperform," referring to the G35, and, "Click to Experience".

I thought, if the car outperforms, imagine how great the web site must be! And I was incredibly curious how the site would let me "experience" this first-hand.

What happened when I got there? NOTHING. What a let-down! What an incredibly flat experience--especially for a car site. Lots of sexy car shots, but not a whole lot more than that. And here was the WORST thing--when I clicked on one of the models to check it out, this message comes up that says, "Loading...Please Wait," and it slowly loads a little widget that lets me rotate a tiny little car image. Tiny, not BIG! What year is this, 1996? Can you really tell your site visitors to wait? And the payoff was SO not worth it.

I was already annoyed, then I see language that says, "Experience Key Features." I thought the site would redeem itself here, but all I could experience were flat screens with more copy. Nothing's wrong with copy, especially if it's going to help you learn more so you can consider buying the car, but it was no Experience.