I admit it. I am a demanding consumer. But, aren't we all? We want everything better, faster, easier, and more personalized than ever before. We want to feel like we're important to the companies we do business with. But why is it that despite every marketing milestone and breakthrough many web experiences often fail to meet our expectations?

Blame company structure or budget or legacy systems or leadership or the weather. But the more you excuse it, the worse it gets.

I've made a career out of studying, advocating for, and creating customer experiences and sharing them with clients, in columns, speeches, a book, and now this blog.

So, forget the excuses. Here you'll find a consumer perspective on what works, what doesn't, who's getting it right, and who's still in the dark.

Straight-forward. Unfiltered. Customer fanaticism.




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February 10, 2006

Nike First To The Olympics

Nike_olympicsOkay. Maybe they're not first to the Olympics. And maybe (or maybe not) their endorsed athletes will finish first. But, they are first in my email box. And the only major advertiser top of mind right now for the Olympics--just hours before Opening Ceremonies!

Where's all the hoopla? Maybe advertisers are worn out from pushing all those flatscreens and Tostitos for the Super Bowl. Or, maybe they're still recovering from a holiday hangover.

February 10, 2006 in Retail | Permalink | Bookmark

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