Apple Shows How Gifting Is Done

Fresh out of  Holiday E-commerce Watch mode, where we looked at leading retailers for their ability to do gifting during the holidays, I was so pleasantly surprised to find one of the study's (unexpected) all-stars still leveraging its gifting prowess as we roll into another gift-giving occasion.

Yesterday I received an email from Apple that tried to convince me to express myself on the back of an iPod, which I would then hand over to my Valentine. Very simple, very straightforward, very smart. They picked the most giftable item in their store, put it front and center, and then illustrated (with copy and images) its relevance to my life, and, of course, Valentine's Day.

Beautiful. And, honestly, a lot better than what some of the traditional gifters out there are doing.