KraftFoods.com Sings Duet with iPod

I have to hand it to the folks at KraftFoods.com for thinking outside the box of Macaroni & Cheese. They make it a point to be leading the rest of the pack online, and here they've done it again.

Download Kraft recipes to your iPod. Clever! Have your recipes (and list of ingredients) with you at the store, do menu-planning on the go, get dinner ideas before you get home...wow! What's so smart is that Kraft isn't sitting on the shelf at the grocery store waiting for me to come stand in front of it--it's getting out in the world and finding me in increasingly interesting ways.

Be relevant and consumers will return the flavor...er, favor.