Kelly Mooney's blog about the online shopping experience from the customer's point of view -- MooneyThinks.com: Totally Gratuitous

I admit it. I am a demanding consumer. But, aren't we all? We want everything better, faster, easier, and more personalized than ever before. We want to feel like we're important to the companies we do business with. But why is it that despite every marketing milestone and breakthrough many web experiences often fail to meet our expectations?

Blame company structure or budget or legacy systems or leadership or the weather. But the more you excuse it, the worse it gets.

I've made a career out of studying, advocating for, and creating customer experiences and sharing them with clients, in columns, speeches, a book, and now this blog.

So, forget the excuses. Here you'll find a consumer perspective on what works, what doesn't, who's getting it right, and who's still in the dark.

Straight-forward. Unfiltered. Customer fanaticism.

« Living Near the Epicenter | Main | Will T-Commerce Take-off? »

May 26, 2005

Totally Gratuitous

I have to take a really short time-out to say two things:

First, thanks to MarketingSherpa for nominating MooneyThinks for the 2nd Annual Reader's Choice Blog Awards. I'm just thrilled to be recognized and considered by such an organization.

And, of course, vote for MooneyThinks!!!!

May 26, 2005 in Other | Permalink | Bookmark